Sony Company Aims to Make Image Sensors Smarter to Expand Beyond Smartphones


Sony Company on Thursday says it would make its cash-cow image sensors smarter to broaden their application, as the Japanese electronics maker seeks to reduce reliance on a saturated smartphone marke.The company also says it has to developed the world’s first image sensor with an integrated artificial intelligence (AI) processor, in which can perform tasks such as determining the size of a crowd, scanning bar codes and monitoring a driver’s drowsiness – all in a single chip.



AI Processor Image Sensing Chip



As a AI processor is the stacked on an image-sensing chip, these complete package can extract and process data without sending it to the cloud or elsewhere, eliminating transmission latency and reducing power consumption, Sony Company says.These move underscores how the Japanese giant, whose once-dominant position in consumer electronics has been eroded by Asian rivals, still has a strong arsenal of sophisticated technology in areas like sensors and robotics.



Sony Company Chip Business Earn


Sony company chip business earns roughly 90 percent of revenue from image sensors for smartphone cameras, capitalising on smartphone maker recent focus on camera features as their biggest differentiator.On The Wednesday Sony Company says profitability of the business could deteriorate this year as the COVID-19 outbreak are clouded the outlook of the already saturated smartphone market.


The Sony company therefore aims to boost the percentage of its sensing solutions business, including the latest AI-embedded chip, to 30 percent of the chip division from 4 percent by the year ending March 2026.


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